Our Vision, Mission & Objectives


To be the organisation recognised for uplifting the professionalism of insurance and takaful brokers whilst growing their market share by promoting the vital services and benefits provided to insurance buyer.


We are the sole organisation that upholds the highest standards of professionalism, conduct and practice for Insurance and Takaful Brokers in Malaysia.

We are the single platform of advancing the interests of brokers and enhancing awareness of their vital role in trade and commerce.



The main objectives of the Association are:

  • To elevate their status, safeguard and advance their interests, procure their general efficiency and proper professional conduct. Towards achieving these objectives the Association had drawn-up a Code of Ethics and Conduct, Insurance Brokers’ Accounting Standards, Brokerage / Fee Sharing Guidelines, Client’s Charter and the Insurance Introducer Agreement for all members to observe. All these documents were drawn under the guidance of Bank Negara Malaysia (BNM). With the implementation of the above documents, the level of professionalism amongst the brokers in Malaysia was further improved.
  • To ensure that employees of members are professionally qualified, conversant with insurance laws and practices, and acquainted with current developments as they affect the insurance industry in general and insurance brokers in particular.
  • To provide a platform for the promotion of discipline, professional conduct and etiquette.
  • To promote the healthy growth of the insurance industry in line with National objectives.